About us

Our Story: Innovation Meets Passion

At NutriMax, we believe in prevention — not just treating illness, but ensuring it never happens by providing the right nutrition from the start. As a sports nutrition brand, we’ve set out to redefine the industry by offering products that support a healthy lifestyle, fueling the body with exactly what it needs to perform and thrive. But we’re not stopping there. We're expanding into health and wellness, with exciting products like multivitamins, protein coffee, and more — all designed with your well-being in mind.

NutriMax was born from the vision of two friends who’ve been together since school days: Arash Refaideen and Hassan Anis. Arash, a passionate 5th-year medical student, has witnessed firsthand the importance of good nutrition in preventing diseases. Hassan, with a degree in Fintech and Digital Business Innovation, brings his expertise in sales, networking, and logistics to the table. Together, we’re on a mission to ensure everyone has access to quality, locally-produced nutraceuticals.

Why Nutri-Max?

Most nutraceutical products in Sri Lanka are imported, and that’s where we saw an opportunity. Nutri-Max is proudly local, built on the belief that Sri Lankans deserve to have access to high-quality products made right here at home. The challenges we faced in convincing people to trust a local brand were real, but through our community-first approach, we’ve built a loyal customer base that supports us through thick and thin.

We’re not just selling supplements; we’re empowering people to take control of their health and nutrition. Whether it’s our innovative protein bars, protein coffee, or any of our upcoming products, we are proud to be the first in Sri Lanka and globally to offer such unique options.

Our Mission

At NutriMax, our mission is clear: Prevention is better than cure. We are dedicated to providing the right nutrition that helps people avoid illness before it happens. As a medical student, Arash has seen the damaging effects of poor eating habits in Sri Lanka, and it is our goal to create a healthier, more informed nation by making essential nutrients accessible to everyone.

Our Vision for the Future

The future of NutriMax is bright. We are expanding into new categories like protein coffee, multivitamins, and beyond. As we continue to innovate, we want to make sure that every Sri Lankan — and eventually, people across the globe — gets the nutrition they need to live healthier lives.

Meet the Founders

• Hassan Anis
  CEO & Co-Founder 
  Degree in Fintech & Digital Business Innovation

  As the CEO of Nutri-Max, Hassan leads the team and oversees the company’s sales, operations, distribution, and finance. He heads the relevant departments, ensuring smooth execution of every aspect of the business. With his expertise in fintech and digital business innovation, he steers Nutri-Max’s growth and success, driving the company's vision forward through strategic leadership

• Arash Refaideen 
  Co-Founder & Brand Strategist
  5th-Year Medical Student

  Arash is the face behind Nutri-Max’s branding, marketing, innovation and design. His background in medicine and his passion for wellness drive him to ensure that Nutri-Max isn’t just about selling products — it’s about educating and empowering people to lead healthier lives.

Our Values

• Innovation: We’re pioneers in introducing products that aren’t even available in Sri Lanka yet.

• Community: The community we’ve built is our greatest asset, and we remain committed to giving back to it.

• Health First: We’re here to make sure everyone gets the nutrition they need to stay healthy.

• Local Pride: NutriMax is proudly Sri Lankan, and we’re on a mission to create a brand that represents quality, trust, and innovation.

Join Us on Our Journey

As we continue to expand and innovate, we invite you to join the Nutri-Max community. With your support, we can change the way people think about health and nutrition in Sri Lanka and beyond.